[Tools] Google Alerts
I suddenly realised when I looked back at yesterday’s post on Motivation, that I had included a reference to Google Alerts without actually explaining what they are first!
Google Alerts
Google keeps track of thousands upon thousands of news sites, blogs and just normal websites every single day. Indexing the most current and regularly updated ones more frequently than those that are less current. We can utilise this to find content for us to talk about on our niche websites!
Google Alerts is still in beta testing - but is a fantastic tool! Google advertise it as a service to keep track on a particular news story, celebrity, sports team, industry or even a competitor - now in my eyes that makes it pretty powerful!
I have about 6 alerts set up for daily delivery of my niche terms, I get both the blog alerts and the news alerts (as these tend to be far more current!), so if I’m ever stuck for something to talk about on your niche site you’ve always got something in your inbox!
Note: I did try the “as-it-happens” news stories, but as I operate two of my sites in popular niches, I was flooded with data…. However if you’re doing a really popular site (about a sporting event for example) with breaking stories - this would definitely be for you!
BetterDays provide a great tutorial on setting up a Google Alert, if you’re struggling at all, and Krishna De will tell you exactly how useful she finds Google Alerts.
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