Google Analytics / Statistics
The key to knowing what’s going on in your site is the key to making more money from it!
I used to recommend the statistics in cPanel, AWStats being the main one. You’ll often find Urchin bundled in on your cPanel, which is a great product, but it got made greater back in April 2005, when Google bought it.
Google rebranded the “Urchin on Demand” product as Google Analytics, they still sell the standalone version for use in a variety of hosting environments - but it’s not a patch on the Analytics product!
You can track just about anything with this, how long users stayed on the site, whether they visited one page and left, goals and conversions, and much more!
How do you get it?
Trundle over to Google Analytics, sign up, include the JavaScript on your pages (preferably in the footer of your Wordpress theme on your blog!) and away you go - spy on your visitors to your hearts content.
What’s Wrong with it?
- Ad filtering programs can block the JavaScript
- Some users do not have Javascript-enabled/capable browsers.
Your own server probably doesn’t use the JavaScript and actually uses the log files from visitors to your site - so may contain these missing visitors (a bit like “Where’s Wally”).
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